Children as Potential Investors

Children who own savings accounts early in life are potential future investors. They grow up connected to the financial mainstream and may diversify their asset portfolios and accumulate more assets in young adulthood. Maintaining connections with mainstream banks and diversifying and accumulating assets are indicators of their financial security as young adults. Their savings accounts and assets help to comprise a strong financial foundation that likely sets them on a path for financial security from which they can benefit well across their life course. This brief presents findings of the relationship between savings accounts in childhood and maintaining relationships with mainstream banks, diversifying asset portfolios, and accumulating assets in young adulthood.

The accompanying research brief to this kinetic typography multimedia video can be found here

To learn more about the college-saver identity read:

Can a College-Saver Identity Help Resolve the College Expectation-Attainment Paradox?

 

 

 

Speech at CFED's 2014 CSA Conference on the College-Saver Identity Dr. William Elliott

 

To watch click here.

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