Children as Potential Investors

Children who own savings accounts early in life are potential future investors. They grow up connected to the financial mainstream and may diversify their asset portfolios and accumulate more assets in young adulthood. Maintaining connections with mainstream banks and diversifying and accumulating assets are indicators of their financial security as young adults. Their savings accounts and assets help to comprise a strong financial foundation that likely sets them on a path for financial security from which they can benefit well across their life course. This brief presents findings of the relationship between savings accounts in childhood and maintaining relationships with mainstream banks, diversifying asset portfolios, and accumulating assets in young adulthood.

The accompanying research brief to this kinetic typography multimedia video can be found here

To learn more about the college-saver identity read:

Can a College-Saver Identity Help Resolve the College Expectation-Attainment Paradox?




Speech at CFED's 2014 CSA Conference on the College-Saver Identity Dr. William Elliott


To watch click here.

Note: The screen will look blank scroll to bottom and click on the play button.

Featured Event

The Assets and Education Initiative at the University of Kansas and our partners in New America’s Asset Building Program hosted a webinar on Nov. 18, 2014 exploring the lessons of Canada’s venture into the promising arena of national investment in children’s savings and evaluate how it is working—and ways it could work better. The webinar is now available:

  • To listen to the webinar If you build it, will they save? Lessons from the Canadian Education Savings Program click here.
  • To download the power points from the webinar, click here.
  • To read the full report, click here.

If you have any questions about this webinar or the report please contact Melinda Lewis at

Featured Brief

To access the full report click on the picture.

Why KU
  • One of 34 U.S. public institutions in the prestigious Association of American Universities
  • 26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
  • Nearly $290 million in financial aid annually
  • 46 nationally ranked graduate programs.
    —U.S. News & World Report
  • Top 50 nationwide for size of library collection.
  • 23rd nationwide for service to veterans —"Best for Vets," Military Times